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In today's digital world, portrait photos are more than just a photograph; they are a powerful tool for companies and marketing executives. Good quality portrait photos can differentiate a business from the competition, as photos give a face to the brand and strengthen the connection with customers. Websites without employee photos can often be perceived as less personal, which can have a negative impact on customer perception. In this blog post, we will explore the key aspects of taking good portrait photos and how they can enhance your company's image.
Good portrait photos provide an immediate and visual representation of corporate identity. They help build trust and authenticity, which is crucial in a digital era where personal connection is becoming increasingly important. Photos of employees convey openness and transparency, and can make the company more accessible to potential customers.
Light quality is crucial for good portrait shots. Although natural light is often preferable, especially in cloudy weather for a smooth and soft lighting, it is not always a practical solution - especially during the dark hours. In Norway, especially in northern areas such as Alta, the darkcan present challenges in finding sufficient natural light for photography. Planning is key, and it may be necessary to use artificial lighting.
When it comes to artificial lighting, it is important to avoid old lighting fixtures that often provide poor light quality. Instead, one should consider modern lighting solutions in shops or exhibitions, where the light fixtures are new and the brightness is sufficient. This can provide a clear and even light that is flattering to the portraits. In office premises, light is often too dim, which can give unsatisfactory results. If shooting outdoors is necessary during the dark hours, you may want to invest in a good, stand-alone flash with umbrella to ensure optimal lighting.
The background in a portrait image should reflect the company's industry and values. For example, a contracting firm may have the construction site as a backdrop, while an energy company that focuses on the environment and sustainability may choose a natural setting. This helps convey corporate identity and values in a subtle but powerful way.
Images should reflect the corporate tone and mood. While a funeral home may want a more serious tone, other businesses may benefit from showing smiling and happy employees. It is important that those depicted are given the opportunity to choose the images they prefer, as this ensures that they feel comfortable with how they are represented.
Taking good portrait photos is an investment in your company's visual identity and branding. It requires careful planning, an understanding of lighting, the choice of background, as well as a sensitive approach to emotions and editing. With these tips, businesses and marketing managers can create images that look professional.
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